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post Cheap video ads for global users at InstantVideoAdvertising.com

September 16th, 2008

Filed under: Marketing Tips, video production — admin @ 10:55 pm

computer.jpg InstantVideoAdvertising.com is here!

Good news for small business owners who are fed up with paying an arm and a leg for traditional advertising that doesn’t seem to work. Instant Video Advertising is a new site aiming to service the growing demand for low cost online promotional videos.

Instant Video Advertising can assist small business owners and sales agents with limited promotional budgets by creating fully customised online ads with the same look and feel as expensive web video advertising minus the big price tag.

By using a product or business’s existing promotional photo imagery and logos, InstantVideoAdvertising.com can avoid the cost of send a film crew to your business location, yet still create a professional video advertisement for clients anywhere in the world and help you boost sales for a flat one-time fee, no more to pay - ever! From just AUS $99, they’ll not only create an online advertisement for your business, but distribute it online for free, no more to pay. Better still? It’s as easy as 1,2,3. Users simply sign in and let InstantVideoAdvertising.com know a little bit about your product or business. Users then upload any images, text or logos they’d like incorporated into their Instant Video Advertising. Third step? Pay securely online. Within 48 hours InstantVideoAdvertising.com emails a link to the finished product for the user’s approval.

Once your Instant Video Advertisement is created, the world is your oyster. Instant Video Advertising automatically submits each ad to all major online video sharing sites, where users can attract buyers across the globe for no additional fees. Clients can also embed Instant Video Advertisement onto their own website to inform or entertain potential clients, create product tutorials, actively seek sales as an Adwords Video Ad, or enhance sales listings on online auction or Real Estate sites - the uses are endless!

Instant Video Advertising keeps things really simple to help you save time and money. There are only two price schedules, and never any hidden fees. For just AUS $99 they can create an online advertisement with music and/or your own voice over. For AUS $149 they’ll even script and voice over your advertisement for you.

InstantVideoAdvertising.com can even create inexpensive video product tutorials specifically created to explain your website’s navigation, or for use at tradeshows or on networking sites to explain your company’s product or services.

No matter what business or product you’re a trying to promote, Instant Video Advertising is unbeatable value, and it’s flexible and adaptable to your specific needs. You can upload your own audio soundtrack, your own ad commentary or music, or let them create your soundtrack for you.

So how does it work? InstantVideoAdvertising.com ’s cheap video marketing AUS $99 package includes to following easy steps:

1. Upload your images, logo, and product details, and select your music preferences. They’ll then create a custom eye-catching 30-second -1 minute online ad, and post it privately online for your approval within 48 hours.
2. Instant Video Advertising format your ad for distribution wherever you need it seen, for free! They can supply it in Flash for use on video sharing sites, or as an MP4 for embedding on your own website. Planning to use it as an Adwords Video advertisement? Instant Video Advertising can be provided according to any specifications. You name the place; they’ll supply the format.
3. Save hours of uploading - Instant Video Advertising automatically submits your online advertisement to all major video sharing sites at no extra charge.

InstantVideoAdvertising.com’s AUS $149 package receives all the services listed above, plus:

4. Professional scripting. Send your product or business details, and they’ll create a custom script for your advertisement.
5. Voice over. They’ll supply a commentary for your Instant Video advertisement to explain your product or services, available in either an American or Australian accent depending on your target market. Make your Instant Video advertisement more compelling by talking potential clients through the finer points of what makes your product or business so unique!

What are you waiting for? Visit them online at http://www.instantvideoadvertising.com or call +61 7 55345507

post Building succesful eCommerce websites

September 14th, 2008

Filed under: Marketing Tips, ecommerce — admin @ 11:49 pm

While only a handful of our Soul Arch Media & Marketing clients run eCommerce sites, or web stores as I’ll refer to them in this blog article, I just wrote an extensive 8,000-word feature story really delving into the subject for the latest issue of Australian Surf Business Magazine. Although with such a massive word count you’d never guess I left anything out, there was actually plenty of fresh interview material left over that was simply too good not to share.

So here it is - a few unpublished nuggets of sagely advice from some of Australia’s leading surf, skate and snow retailers that can be applied by pretty much any new online trader.Want to set up a webstore? First a few tips from the wise.

(more…)

post Go Aussies! Using video to spur patriotism (and brand affiliation) before the Olympics.

August 7th, 2008

Filed under: News In General — admin @ 4:43 pm

Seems every man and his dog is launching some form of Olympics-inspired ad campaign, but not many can match an oldie but a goodie that’s been wildly successful for over twenty years by Australian telecommunications giant Telstra. Called ‘Testra Hero Messages’, what started as a simple way to send telegrams offering best wishes to sporting heroes at the ‘98 Seoul Olympics has now evolved to incorporate a custom- built interactive website allowing users to send words (or videos) either via their mobile phones (SMS, Photo or Video MMS, or WAP message) or online (upload text or video) to offer encouragement to the Australian Olympic team. Sporting “celebrities” also offer best wishes via pre-recorded video messages, and punters can also send their greetings via an application on Facebook.
The introduction of video to the Hero Messages mix really brings the site to life, and you can imagine users spending hours viewing all the content on offer. Sure, we’re a bit biased - Soul Arch Media’s own Gold Coast videographer Dave Emge filmed several of the celebrity video clips, including those of swimming legend Duncan Armstrong and Titan’s footy star Mat Rogers - but we’re sure that as Olympic fever reaches full pitch, the mind-blowingly massive influx of activity on this site will create more brand awareness/ goodwill than most marketing exercises could even dream about. Check the Hero Messages site out and let us know what you think.

post Looking for Gold Coast real estate? View a video tour.

June 30th, 2008

Filed under: Real Estate Video Tours — admin @ 9:27 pm

Looking for property on the Gold Coast? Spending all your spare time inspecting houses that aren’t suited to your needs? Then let video do the hard work for you - you can ‘tour’ hundreds of prospective properties without leaving the comfort of your own home.

These days nearly every major real estate website is starting to incorporate video virtual tours (in the U.S. visit Wellcomemat.com, but in Australia keep a look out for a “video tour” link on sites like realestate.com.au, or check out newcomer www.propertycinema.com.au for a site completely dedicated to property video tours).

Last week Soul Arch Media launched a new budget Gold Coast video real estate tour for a contemporary two bedroom beachside unit at Kirra on the southern end of the Gold Coast for DJ Stringer property services. Apart from on the custom-built webpage linked to the real estate’s own website and the property sites mentioned earlier, you can also now view the video on YouTube, Metacafe, Google, Revver, DailyMotion, Blip.tv and several other internet video sharing sites.

For estate agents and property owners, the more websites the property features on the merrier- as video can be tagged and easily indexed for SEO, it regularly shows up high on search engines like google. So by releasing it online via video sharing sites, it increases the chances of the video being found by people typing in related keywords (i.e.: “Coolangatta property” or “Kirra Unit” etc etc), reaching people who are actively seeking what the video has to offer. Doesn’t that sound better than the hit ‘n miss nature of very expensive TV or newspaper ads?

There are also other bonus ways video can help promote real estate:

1. Users can create a free podcast channel on iTunes, so any new video tours are automatically sent out to subscribers. That means that people looking for property in the area can be notified instantly whenever a new property video tour appears, and also allows you to send video to people’s ipods or iphones.

2. Video tours can easily be “looped” to show on TV screens inside real estate offices or even in the store’s front window for a more dynamic way to capture interest from passers-by.

3. Video tours can also serve as a kind of “video business card” for the real estate agents presenting them - if done well a video tour can raise an agent’s profile and impress potential clients.

Vist our Gold Coast video production facility at SoulArchMedia.com if you’d like to find out more about how video can help property sales while making real estate shopping easy!

 
icon for podpress  Kirra Property - DJ Stringer: Play Now | Play in Popup | Download

post Adding online video to interactive real estate and travel industry maps

June 17th, 2008

Filed under: Technology, video production — admin @ 10:03 pm

interactive video maps from Maps Alive

I was reading an online post today about how a company called Maps Alive are taking the interactive map thing a step further than google maps (which is also an amazing product, don’t get me wrong!) by allowing users to attach video to any map, floor plan, or diagram, with a video player popping up when users hover their cursor over certain designated points.  How cool is that? The company predicts the greatest demand will be coming from the real estate and travel industry sectors, and it’s not hard to guess why.

Can you imagine how useful mapping out exactly where all your available properties for sale are (or for travel agents, where all the Gold Coast holiday resorts you sell package tours for are) then adding the interactive capability for you clients to view videos of each property at the click of a button? It’s an amazingly clear and concise way of presenting the same information that would normally take up a lot of your potential customers precious time time viewing pages upon pages on your website to discover - that’s if they didn’t give up in frustration from searching long beforehand!

Although websites in the U.S.A. like Wellcomemat.com have already pushed the popularisation of web video in the real estate sector overseas, adding functionality for using online video tours on company websites (for example by using tools to embed video into maps) may just be the spark that really helps online video take off in other parts of the world. Here on the Gold Coast, like most parts of Australia, online video production in the real estate and holiday booking industries is only just starting to gain wider popularity - it’s still uncommon enough that any Gold Coast travel agents or property sales teams who incorporate video into their marketing mix stand out from the everyday Joes. But with more applications like this on the market? Web video will become compulsory if a company in those sectors doesn’t want to be left behind in the dust.  And aside from its obvious applications for real estate and travel professionals? Just about any company from any industry could use it to “put themselves on the map,” literally. Exciting stuff!

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