• Video helps propel a budget Tweed Heads real estate property to the top of Google!

    While getting to the top of Google alone does not ensure a property sale, it sure does help connect buyers who are searching online for real estate to find it. Case in point? This recent budget video for this small-but-charming two bedroom apartment centrally located in Tweed Heads. For those unfamiliar with the area, Tweed […]

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  • Prize home for RSL Art Union marketed with video

    Here at Soul Arch Media we have been really busy lately with lots of great holiday property and real estate videos, but the project of the month was for the latest RSL Art Union prize home released today.  Thanks to an online video commercial we filmed earlier this week, this prize home lottery raising money […]

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  • Soul Arch Media to market Creek to Creek Chamber of Commerce

      Well we here at Soul Arch Media have always loved getting involved in local community projects, but now Soul Arch Media & Marketing will be even more increasingly active in issues that affect the Southern Gold Coast. Soul Arch Media & Marketing Director Carolyn Ridings Emge has just taken on the role of Secretary […]

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  • Using Online Directories to promote your business locally

    Around this time last year we wrote a blog post outlining several low to no budget ways to promote your small business. Included in that list of tips was a short description of how to find online directories that will list your business for free, or at least for a very low monthly fee. I […]

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  • Yahoo Vs Google for Australian Small Business Marketing Pie

    It seems Yahoo is pitting its pay-per-click search advertising to go head-to-head with search leader Google to try and capture a larger slice of Australian small business marketing dollars. Last month Google announced its own version of the Stimulus Package by offering up to $75 worth of pay-per-click advertising to new customers. Not to be […]

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  • Australia cracks down on greenwashing in advertising

    Marketing Mag recently reported that the Australian Association of National Advertisers (or AANA for short) will be introducing a new standard for advertisers making green claims. Their news article outlined how the scheme, called the Environmental Claims Advertising and Marketing Code, will aim to ensure consumers are not being misled by companies trying to greenwash […]

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  • How to use online video to promote your small business

    While you might have read a lot about how online video has exploded this past year, you might not have realised that all businesses, large and small, can afford to use web video as a marketing medium. Video can help you promote your business by connecting with viewers, letting them engage with your brand, your product and your […]

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  • Online marketing budgets skyrocket around the globe

    While print and TV advertising may never really fade away, they’ve certainly suffered a major decline in power and revenue in recent years. While many would claim the current global economic crisis may be partially sapping advertising funds normally earmarked for these mediums, there’s little doubt that fresher technologies – more specifically the internet and […]

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  • Building succesful eCommerce websites

    While only a handful of our Soul Arch Media & Marketing clients run eCommerce sites, or web stores as I’ll refer to them in this blog article, I just wrote an extensive 8,000-word feature story really delving into the subject for the latest issue of Australian Surf Business Magazine. Although with such a massive word […]

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  • Go Aussies! Using video to spur patriotism (and brand affiliation) before the Olympics.

    Seems every man and his dog is launching some form of Olympics-inspired ad campaign, but not many can match an oldie but a goodie that’s been wildly successful for over twenty years by Australian telecommunications giant Telstra. Called ‘Testra Hero Messages’, what started as a simple way to send telegrams offering best wishes to sporting […]

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