Australian natural mineral makeup brand Alexami Cosmetics needed product tutorial videos to introduce their new line of professional grade cosmetics. Soul Arch Media & Marketing sourced everything from the model to the voice over artist, and scripted, filmed and edited all five videos then formatted them for viewing on the web and on DVD. The Alexami product tutorial videos have been a valuable resource to help this new Australian brand promote themselves both locally and abroad; the DVD is used by Alexami sales reps and as a point-of-sale loop for stockists, while on the web the videos have been added on the Alexami website, on the Alexami Facebook fanpage, embedded on social media press releases as well as used to create Alexami’s own Youtube channel.