As a small boutique baby clothing label, Monster Baby was looking for cost-effective ways to advertise to their target market. Since many mums with toddlers research and shop online rather than brave outings with unruly offspring, a video clip with a viral component that could be easily shared online was devised to drive viewers back to the Monster Baby website and store. The clip also needed to convey a message Monster Baby’s core customers would be seeking; this is a designer baby label with a punk-rock edge and a sense of fun.
Due to the wild success of the initial video in driving brand awareness, a second Video Billboard using still images taken at a Monster Baby fashion shoot was commissioned to further extend the Monster Baby brand and promote the next season range online.
“I just checked out the video clip and I LOVE it. Tell Dave he’s a legend. You guys did an awesome job!” Jo Jackson, Director, Monsterbaby.com.au