To promote this Gold Coast fishing charter to overseas and interstate travellers, a video clip was created that could be shared online video sites such as YouTube as well as embedded onto the Cushy website to entice potential clients to book whilst online.

By using the free YouTube embed code, Cushy Fishing Charters could avoid extra hosting fees associated with hosting the video themselves, thereby creating a lasting advertising tool that would continue to attract clients for years to come without incurring any additional costs.