RSL Art Union

This reputable not-for-profit group regularly raffles off luxury prize homes to raise money for the worthy cause of supporting returned veterans, and their successful Art Union is well promoted across traditional mediums like mail-outs and pamphlets. But like any not-for-profit, the RSL Art Union was looking for new and affordable ways of promoting themselves to a wider audience. Soul Arch Media & Marketing started creating promotional online video tours for each prize home since August 2009, and right from the beginning each web video tour was receiving upwards of 2,000 views in the days after release and boosting online ticket sales.