18 Apr Gold Coast Holiday Property and Tourism Operators Using Video To Increase Online Visibility
With the Gold Coast tourism sector experiencing a slow start to the year thanks to the high Aussie dollar and a string of tragic natural disasters affecting major tourism markets, local operators have had to get clever with their marketing.
At Soul Arch Media we’ve noticed a big upswing in the use of online video tours boost internet interest. It’s a natural fit for the tourism industry since most holiday-makers research their vacations online, so the more information they can find about a hotel or service, the more likely they are to book. According to YPartnerships survey, 98 percent of travelers use the Internet to help plan leisure travel, and almost two-thirds (62 percent) of reservations were reportedly booked online, so standing out online is imperative.
One cost effective way to increase visibility is by adding informative highlight videos to online listings and websites, and by using video on sites like Youtube and Facebook to act as advertisements driving traffic to online booking forms.
Our packages to suit resort complexes start from just $799-$1000, with the later including a 2-3 minute custom online video with professionally scripted voice over.
We strive to ensure we create videos to suit whatever style you’d like your resort to convey – from upmarket to cosy, or relaxing to action-packed.
For example, 19th Ave On The Beach Apartments in Palm Beach were aiming to give their property a really warm, friendly appeal with lots of ‘customer testimonials’ and a personal message of welcome from the managers. You can their video above.
For contrast, Aqaualine Apartments in Southport wanted a really fast-paced, upbeat video with lots of visuals – they were looking for a short and sharp video with dynamic shots to showcase the appeal of the area, slowing the pace down a little when showing the actual property to convey a sense of sanctuary amongst the action. You can view their video here:
Of course, video not only suits accommodation providers- it’s great for a whole range of tourism operators. Take a look at the video created for Gold Coast/Brisbane luxury transfers service Flashimos below.
At Soul Arch Media we also have a limited offer running at the moment where we throw in a distribution package too – meaning we’ll handle getting your finished video online via sites like Youtube and Metacafe, or can help you integrate video into Facebook and Twitter campaigns so your finished video not only assists clients visiting your website find out more about your resort, but also helps send traffic to your site from across the web as long as you’d like it to stay online at no additional cost. Call Soul Arch Media today on 07 55595551 for more details!