16 Feb Extra Extra! Two Gold Coast Charity Events Use PR & News Coverage To Spread Their Message
Over the past two weeks on the Gold Coast the Heartwave Beach Walk and the Dot Wears A Dress Charity Silent Auction took place, and both aimed to raise funds for the QLD flood victims. The silent auction was a more intimate indoor event, while Heartwave was a fully-blown charity walk which culminated in around 500 guests forming a giant heart shape to send a visual message of love and support to those affected by flooding.
Soul Arch Media helped both events reach a wider audience through press release campaigns that saw both on the front cover of the Gold Coast Mail two weeks in a row!
A larger staggered State-wide campaign for Heartwave also saw the event profiled on radio stations ABC Gold Coast, Sea FM, 4BC, and make page three news in the Gold Coast Sun. Pre-event notices were aired on Channel 7’s beach report and NBN and ABC’s community noticeboards, and event listings were integrated across Twitter, LinkedIn and Facebook, with the event receiving major TV coverage on Channel 7, Channel 10, and nationwide on Channel 9 news.
Event sponsors like Billabong and Kelloggs included event info across their blogs, community sites like Connecting Southern Gold Coast, Creek to Creek Chamber of Commerce and Walking The Gold Coast all promoted the event beforehand, and surf media Surfers Village, ASB, Industry Surf and Gold Coast Surf did follow up stories. As the dust settles the media support is still continuing to roll in, but most importantly the event’s message reached it’s target audience when it was published in flood-affected areas covered by papers like the Ipswich Queensland Times and made national news – mission accomplished!
Soul Arch Media also created a video for Heartwave so that the event’s message could continue to be shared, check it out to see how the day unfolded.