So if you've landed on this blog post let's assume you've been tasked with putting together a corporate video script and it's a little outside your usual skillset. Don't worry, we get it – writing can be a pretty daunting task in itself, but beginning a...
You know you need video content to promote your business, have carefully planned out all the amazing product features you want to highlight. But when it comes to working out who's going to star in your video, you've been grappling over whether to feature an...
Strange times indeed. With COVID-19 raising safety concerns and shutting down workplaces and events across the world, we’ve had a massive surge of booking changes and enquiries. If you’re one of the many local businesses left reeling from current challenges, here’s a few ways the...
The ever-growing importance of video in online marketing efforts can't be understated – consumers are watching more and reading less. They want stories told quickly rather than having to take the time to read and understand what can essentially be absorbed by simply watching a...
Did you know YouTube gobbles up almost half of all Internet traffic alongside Netflix? Over a billion hours of content is watched on YouTube daily, with close to two billion users visiting the site every month and rising. Now, we don’t need to tell you...
Noticing more videos in your Facebook feed lately? Wondering if producing Facebook video is effective and worth the investment? Naturally as a video production company we're going to say a resounding yes, but don't just take our word for it. You know your target market already...
LinkedIn - a career-oriented form of today’s growing social media arsenal - is an invaluable way to form professional connections online. Profiles are constructed with more formality than, say a Facebook page, and a company or individual’s profile conveys important information on a professional basis...
You asked, we listened. The team at Soul Arch Media understand getting your head around filming concepts and planning can be tricky for newcomers to video, especially those with ambitions to film multiple videos to promote their brand or services. To assist with getting your...
Not every video production needs a storyboard, but having a plan laid out for video scenes can be especially helpful for the visual storytellers among us. Here's how to storyboard your next company video in four simple steps. So what is a storyboard? A storyboard is...
A successful sales process hinges on two things: establishing credibility and building trust. Once these are in place sales should follow, but you need to be in sync with your client through the various stages of the buying cycle, from initial awareness through to post-sale....