10 Dec Low Cost Ways To Drive Holiday Traffic To Your Site To Boost Christmas Sales
One of the cheapest and most effective ways to do this is by distributing a press release outlining your special offers. If written using lots of relevant holiday keywords (perhaps with the assistance of a copywriter?) and posted with the right tags online, a press release can drive hundreds and even thousands of buyers to your site for minimal cost. We sent one out for Monster Baby clothing last week with tags like Toddler Christmas Gift Ideas, Childrens Christmas Presents etc etc. and already hudreds of potentail customers searching for holiday gift ideas and in the mood to buy online have clicked through to the site. A similar release we sent out for baby online store Bubbee.com.au last year has scored over 2,000 click throughs on one PR site alone, which when you consider a press release only costs around $150-$300 to be written and distributed is a pretty shrewd investment. A lot cheaper per click than Adwords anyway!