19 Aug Webcast Production Brings Gold Coast Suns Announcement to Thousands Online
Webcasting is the way of the future in digital media – it’s a versatile and extremely cost effective way to make live events such as business conferences, special occasions and sports events instantly accessible to thousands of people simultaneously via live streaming over the Internet.
Soul Arch Media’s Gold Coast Video Production team are ahead of the pack when it comes to webcasting – we’ve got the equipment and know-how to make it happen. Along with the social media team at White Echo, Soul Arch Media recently webcast a major event for the Gold Coast Football Club when they unveiled their team’s name, club song and jumper design at a gala function of 600 guests at the Southport Sharks. As well as filming and webcasting the live event, additional content was created with pre-recorded interviews which were screened on the night. The webcast link was also promoted by through social networking sites, media releases and the GC Suns official website to generate exposure for the club.
This much anticipated evening received a lot of media attention as AFL fans all over the country had been waiting to discover the identity of the league’s 17th official club. AFL CEO Andrew Demetriou spoke at the event and key figures within the club including senior coach Guy McKenna, player Karmichael Hunt and chief executive Travis Auld also took to the stage on the night.
For those who couldn’t attend the event in person, the webcast was the next best thing to being there and the response was massive. 3200 viewers tuned in online to watch the announcement live, and the event has been viewed over 900 times online since then.
The Gold Coast Suns reached a much wider audience through webcasting and an added bonus for them was that it was done extremely cheaply, yet they were in full control of the announcement and could communicate directly with their audience rather than relying on other media to report on the event. View the webcast on USTREAM.tv
Got an event coming up that you’d like to share? Contact Soul Arch Media today to see how webcasting could work for you too!